ABSTRACT
Purpose: This study aims to explore the influence of different types of cleanliness information provided on the Airbnb platform (hosts' sanitation labels, Airbnb cleaning protocol and previous guests' reviews) on guests' trust and behavioral intentions. Design/methodology/approach: This study uses an online scenario-based experimental design. A two-step approach was applied to discover the proposed relationships by assessing the measurement model fit and validity of the constructs with confirmatory factor analysis and testing study hypotheses with structural equation modeling. Findings: The results demonstrate that three types of cleanliness information (i.e. provided by Airbnb's hosts, platform and customer reviews) had statistically significant effects on customers' trust and behavioral intentions. Practical implications: The research results provide practical recommendations for Airbnb hosts and peer-to-peer accommodation platforms on using several types of textual and visual cleanliness information to influence guests' attitudes and behavioral intentions. Originality/value: This study advances knowledge by introducing new factors affecting guests' trust and behavioral intentions in peer-to-peer accommodation settings and differentiating the effects of different sources of cleanliness information and different types of guests' trust.
ABSTRACT
The need for status has been recognized as a significant consumer motive. Although the literature discusses the main antecedents of guests' attitudes and behavioral intentions, the phenomenon of status-seeking in the theme park context has not received enough empirical attention. Additionally, the COVID-19 pandemic altered guests' attitudes, and safety-related procedures became the most important antecedents of attitudes and behavioral intentions. This study aims to explore the effects of the perceived status of the visit and safety measures undertaken by theme parks on guests' attitudes and visit intentions by using experimental design. The results indicate that the perceived status of the visit positively influences guests' attitudes and visit intentions, while safety measures undertaken by theme parks have significant effects on guests' perceptions.
ABSTRACT
The recent situation with COVID-19 led to significant changes in the event industry and forced event planners to organize virtual events. However, virtual events are lacking social interactions and are characterized by lower levels of engagement. This study aims at exploring relationships between event types and attendees' behavioral intentions using experimental design. The measurement model fit and constructs' validity were assessed with confirmatory factor analysis, while the study hypoth-eses were tested with the structural equation modeling. The results demonstrate that event types have significant effects on attendees' risk perceptions that influence attendees' visit intentions. The study also revealed significant moderating effects of attendees' age on the relationship between event type and visit intentions. The study provides important theoretical and managerial implications by introducing new factors affecting attendees' behavioral intentions amid the COVID-19 pandemic, describing the relationship between risk perceptions and attendees' behavioral intentions, and provid-ing practical recommendations for event planners.
ABSTRACT
Purpose This study aims to explore the influence of different types of cleanliness information provided on the Airbnb platform (hosts' sanitation labels, Airbnb cleaning protocol and previous guests' reviews) on guests' trust and behavioral intentions. Design/methodology/approach This study uses an online scenario-based experimental design. A two-step approach was applied to discover the proposed relationships by assessing the measurement model fit and validity of the constructs with confirmatory factor analysis and testing study hypotheses with structural equation modeling. Findings The results demonstrate that three types of cleanliness information (i.e. provided by Airbnb's hosts, platform and customer reviews) had statistically significant effects on customers' trust and behavioral intentions. Practical implications The research results provide practical recommendations for Airbnb hosts and peer-to-peer accommodation platforms on using several types of textual and visual cleanliness information to influence guests' attitudes and behavioral intentions. Originality/value This study advances knowledge by introducing new factors affecting guests' trust and behavioral intentions in peer-to-peer accommodation settings and differentiating the effects of different sources of cleanliness information and different types of guests' trust.
ABSTRACT
Purpose: The purpose of this paper is to clarify the concept of perceived risks, identify the main antecedents and outcomes of health risk perceptions and propose a conceptual model of health risk perceptions in tourism. Design/methodology/approach: This paper provides a review of the literature on customer risk perceptions, along with their antecedents and outcomes, and proposes a conceptual model of health risk perceptions in tourism. Findings: Key findings reveal that the main factors of health risk perceptions can be broadly classified into cognitive, affective, individual and contextual components. The proposed conceptual model of health risk perceptions provides a theoretically integrated overview of relationships between all groups of factors, tourists’ risk perceptions and travel intentions. Originality/value: The paper contributes to theory by offering a new approach to health risk perceptions in tourism, which remain underexplored in previous studies. The literature review adds to the body of knowledge by introducing four main groups of factors affecting tourists’ health risk perceptions, while the conceptual model proposes relationships between these factors, tourists’ risk perceptions and travel intentions. © 2020, Emerald Publishing Limited.